Building Lead Page VS Website

A Lead Page is not a mini website. It’s a single, dedicated landing page built specifically for ad performance, not for full online presence or SEO purposes.

Its only goal is to convert ad traffic into leads.

Because it’s directly connected to a campaign, the page should stay focused on one topic, service, or offer. This means every section, image, and call-to-action (CTA) should serve the ad’s purpose, no extra navigation, unrelated content, or links to other services.

Adding unnecessary content:

• Confuses the visitor and lowers conversion rate

• Hurts Google Ads Quality Score

• Reduces overall campaign performance

Why We Build It This Way

The whole point of this package is to create a conversion friendly page built for ads, not to replicate a full website.

This structure helps:

• Load faster for mobile and ad clicks

• Keep the message consistent with ad copy

• Make tracking and optimization easier for the Campaign Specialist

What’s Included

• Lead Page Design + Content
  A single page focused entirely on one SEM campaign topic.

• Call Tracking Setup
  For accurate lead source attribution.

• Google Business Profile (GBP)
  Claimed and connected for consistency.

• Google Analytics + Search Console
  Connected and monitored for data tracking.

• Monthly Management

  • Assigned Campaign Specialist (CS) managing performance and client goals

  • Monthly meeting and report reviewing ad results, lead data, and next steps

Key Takeaway for the PS Team

When building a Lead Page:

• Do not treat it like a full website.

• Do design for clarity, speed, and conversion.

• Keep everything focused on the ad’s offer.

• Less is more — focus drives results.