Client Eligibility Criteria

Minimum Requirements (All Must Be Met)

Eligibility Checklist
Before submitting for a PMax campaign, local teams must confirm the following:
● Conversion tracking verified and tested
● 30+ conversions in account in last 30 days
● Full creative asset set ready (images, copy, logo, video)
● Vertical fit assessed and documented
● Search campaign already running and in stable condition.
PMax should always complement an existing Search campaign. It should not be the first or only campaign in an account.

More extensive/detailed specifications:

1. Conversion tracking in place: Proper conversion tracking must be confirmed and
verified before launch. Clients without verified conversion tracking are not eligible for PMax, regardless of spend level.

• Form Submission Tracking

• Call Rail

• Bonus: Customer Lists to upload
  

2. Conversion Volume: Account should have at least 30 conversions in the last 30 days
across existing campaigns. This gives PMax’s AI a baseline to learn from. Accounts with
little to no conversion history will struggle significantly in the learning phase. Because of
this, it is our best recommendation for clients to first start with a solid Search campaign
before introducing PMax.

3. Creative Assets Available: Must be able to provide a complete asset set prior to
launch:

• Minimum of 3-5 images (landscape and square)

  • i. IMAGES does not mean solely creative that we would run on

    display/social.

• Need a variation of IMAGES and creative.

• No CTA can be included on a creative.

   

• Headlines and Descriptions

   

• Logo

   

• Basic video (see Asset & Creative Standards for further video requirements and

  options.)