Website Layout Templates
Each layout show essential sections and structure needed to cover every point of content needed for a strong foundation.
When using these templates, always keep the buyer’s journey in mind:
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Awareness – They’re just learning about the problem. Content here should educate and answer questions.
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Consideration – They’re comparing solutions. Content here should build trust, show expertise, and explain the process.
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Decision – They’re ready to choose. Content here should emphasize guarantees, reviews, CTAs, and trust signals.
Getting users to the site is just step one. Content must:
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Build trust (process, materials, estimates, financing)
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Use resources and FAQs to answer common questions and keep visitors on the page longer
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Place CTAs so once trust is built, visitors know exactly how to take the next step
Use these templates as a baseline to ensure every page has the right flow to capture traffic, build trust, and convert visitors into leads.
Header & Footer Layout
Header Layout:
- Logo
- Navigation (Home | Services | About | Resources | Contact)
- CTA button / phone number / email
Footer Layout:
- NAP (Name, Address, Phone)
- Navigation links
- Business hours
- Privacy Policy link
- "Powered by Flypaper"
- Copyright
Homepage Template
Hero Section
- H1: [Main Keyword / Business Name]
- Subtitle / supporting line
- Primary CTA button (Call Now / Get a Free Quote)
About Section
- H2: About Us – Paragraph – CTA
Services Section
- H2: Our Services
- H3: Service 1 – Paragraph – CTA
- H3: Service 2 – Paragraph – CTA
- H3: Service 3 – Paragraph – CTA
- Secondary CTA: "View All Services"
Why Choose Us Section
- Bullets / short paragraph – CTA
Certifications & Awards Section
- Logos / badges – CTA
Location / Service Area Section
- Address, map, list of service areas – CTA
Resources Section
- FAQs, blogs, pricing, financing – CTA
Testimonials Section
- Customer quotes – CTA
Contact Section
- Form fields – CTA
About Us Page Template
Hero Section
- H1: About [Business Name], subtitle, CTA
Our Story Section
- History, how the business started – CTA
Mission & Values Section
- Bullets / short paragraphs – CTA
Team Section
- Photos & bios – CTA
Certifications & Awards
- Logos / badges – CTA
Community / Giving Back
- Paragraph – CTA
Location / Service Area
- Address, map, list – CTA
Testimonials
- Customer quotes – CTA
Contact Section
- Form or button – CTA
Main Service Page Template
Hero Section
- H1: Our Services – CTA
Service Listings
- Service 1 – CTA
- Service 2 – CTA
- Service 3 – CTA
Supporting Content
- Materials, process, scheduling, free estimates – CTA
Service Area
- Areas + map – CTA
Resources
- FAQs, blogs, financing – CTA
Contact Section
- CTA: "Request a Free Estimate"
Individual Service Page Template
Hero Section
- H1: [Service Name] in [City] – CTA
Service Details
- Description of service – CTA
Process Section
- Steps, timeline, materials – CTA
Trust & Benefits
- Free estimates, licensed & insured, guarantees – CTA
Pricing & Financing
- Ranges, free estimates, payment options – CTA
Service Area
- Locations + map – CTA
Resources
- FAQs, blogs, guides – CTA
Testimonials
- Quotes specific to service – CTA
Contact Section
- Form or button – CTA
Location Area Page Template
Hero Section
- H1: [Service(s)] in [Location] – CTA
Intro Section
- Highlight local, "We live here too"
Services in [Location]
- Service 1 – CTA
- Service 2 – CTA
- Service 3 – CTA
Local Trust
- Locally owned, licensed, free estimates, experienced team – CTA
Resources
- FAQs, blogs – CTA
Testimonials
- Local quotes – CTA
Contact Section
- CTA: "Schedule Service in [Location]"
Resource Page Template
Hero Section
- H1: Resources – Subtitle
Blog Section
- Recent posts – CTA
FAQ Section
- Accordion/list of Q&A, downloads – CTA
Testimonials
- Slider/grid of quotes – CTA
Ad Landing Page Template
Hero Section
- H1: [Keyword] in [Location] – Subtitle – Trust badges – CTA
Keyword Coverage
- Keywords in copy, bullet services – CTA
Benefits / Trust
- Same-day, free inspections, financing, licensed – CTA
Ad Message Match
- Offer restated – CTA
Testimonials
- Keyword-rich reviews – CTA
Pricing / Offer
- Transparent pricing, financing – CTA
Contact Form Section
- Form above fold & repeated
Final CTA
- Click-to-call & form CTA
Teaching Notes
- Keyword Match, Ad Match, Relevance, Location Relevance
- Trust, speed, no nav, repeat CTAs
Blog Template
Title
- H1 keyword-focused
Intro Paragraph
- Hook + brief answer – CTA
Main Body
- H2s, bullets, short paragraphs
Resources / Internal Links
- Service pages & related blogs
FAQ / AEO Support
- 2–3 Q&As
Closing CTA
- Service + location CTA
Teaching Notes
- Keep short, use H2/H3, always link back to services
FAQ Page Template
H1
- Frequently Asked Questions About [Service] in [Location]
Sample Q&As
- Price question – answer
- Scheduling/process question – answer
- Warranty/trust question – answer
- Location availability – answer
Closing CTA
- "Still have questions? Contact [Business] today."
Teaching Notes
- Customer-style questions, short conversational answers
Contact Page Template
Hero Section
- H1: Contact [Business Name] – Subtitle – CTA
Contact Form Section
- Fields: Name, Phone, Email, Service Needed, Message
Direct Contact Options
- Phone, Email, Address
Map & Service Area
- Map + service areas
Business Hours
- Hours, emergency info
Testimonials
- 1–2 quotes about responsiveness
Privacy Policy Template
[Business Name] Privacy Policy
This privacy policy has been compiled to better serve those concerned with how their 'Personally identifiable information' is used online.
- Text messaging opt-in
- What info is collected
- How info is protected
- Third-party disclosure
- Do Not Track signals
- Google AdSense & cookies
- Opting out
- CalOPPA, COPPA compliance
- Fair Information Practices
- CAN-SPAM compliance
- Contact: [Business Name], [Address], [Email], [Phone]
Thank You Page Template
Hero Section
- H1: Thank You for Contacting [Business Name]!
- Subtitle: "We'll be in touch soon."
Next Steps
- When they'll hear back, how, what to prepare
- CTA: "Return to Homepage"
Resources Section
- Links to blogs, FAQs, guides
Accessibility Page Template
[Accessibility statement and compliance details here.]