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OP + SEO Product

What Is OP & SEO Product?

What Is OP & SEO?

Online Presence (OP): How a business or brand appears on the internet. A strong online presence makes it easier for people to find and trust a business.

Search Engine Optimization (SEO): An ongoing process of researching competitors, staying updated on marketing trends, and adapting websites for search engines so they rank higher in search results, driving more visitors.

 

OP + SEO Package Overview

The OP + SEO Package is a website plus these additional search engine optimization services. It helps local businesses improve their visibility on both traditional search engines and new AI-driven search experiences. By optimizing content for natural language, structured data, and conversational queries, it ensures businesses appear where customers search — whether they’re typing or asking AI. Through ongoing improvements to their website, Google Business Profile, and search rankings, this package helps small businesses stay competitive online and attract more local customers.

 

How We Manage Online Presence + SEO
  • Campaign Specialist (CS): Manages client goals, builds new goals, and is the main client contact.
  • Product Specialist (PS): Builds and optimizes the website and SEO.
  • Ad Operations (AdOps): Builds and manages ad campaigns, guided by CS insights and reports.
  • Optimizing for Search Engines & AI Search: Focused on maintaining visibility through both traditional search and AI-driven search results by continually improving relevance, structure, and user experience.
OP + SEO Package Details

Price Options: Base Price or RFP (Request for Proposal) with Custom Pricing

Website Features:

  • Responsive design & development
  • Up to 25 Pages*
  • Business research + professionally written content
  • Includes one domain + management

Google Business Profile:

  • Claimed/Cleaned Up Listing + management

Search Engine and AI Search Optimization:

  • Continuous optimization for both traditional search engines and AI-driven search technologies.
  • Monitoring algorithm updates and AI search behavior to maintain high visibility.
  • Monthly performance reviews with analytics, keyword trends, and conversational search insights.
  • Adjustments to ensure relevance, context, and visibility across evolving search and AI standards.

Local Listings & Review Management:

  • Management of listings across 40+ directories, maps, and review sites.
  • Ongoing updates to ensure Name, Address, and Phone (NAP) accuracy.
  • Enhanced profiles with photos, descriptions, and business categories.
  • Centralized review management — tracking, responding, and analyzing feedback.
  • Insights into reputation trends and local visibility improvement strategies.

ADA Compliance:

  • Accessibility best practices using tools like AudioEye.
  • Ensures compliance with ADA and WCAG standards.
  • Ongoing scanning, monitoring, and remediation of accessibility issues.
  • Includes user tools for improved accessibility and usability.

Monthly Management:

  • Assigned Campaign Specialist
  • Monthly meeting + Report to review results and identify growth opportunities.
  • Website updates within 48 hrs
OP + SEO Management Platforms
  • Duda: Website platform with SEO best practices, accessibility compliance, and tools.
  • CallRail: Tracks phone leads, recordings, and insights.
  • Local Listing Management (powered by Uberall): Manages listings across directories like Google, Bing, Apple Maps, and Yelp.
  • Review Platform (powered by Uberall): Centralized platform for monitoring and responding to customer reviews.
  • Google Analytics: Tracks website traffic and user behavior.
  • Google Search Console: Monitors website performance, rankings, and indexing.
  • NinjaCat: Consolidates data from websites and ad platforms into unified reporting.
  • AudioEye: Accessibility solution partner maintaining ADA and WCAG compliance through continuous monitoring.
Monthly Reporting

Reports are built using NinjaCat and include:

  • Website Sessions & Engagement
  • Popular Pages
  • Most Used Device & Search Engine
  • Traffic Sources
  • Form Fills & Call Details
  • Organic Visibility & Impressions
  • Keywords by Impressions
  • Overall Campaign Data
Value of OP + SEO After 12+ Months

After the 12-month contract, businesses can cancel and downgrade to website hosting only, which comes without edits, monitoring, or active SEO management — only a basic performance report. This downgrade also removes all the extra tools and platforms we use to improve and optimize online performance, such as SEO tracking, listings management, analytics, and accessibility monitoring.

Why Continuing OP + SEO Management Matters:

  • Timely Seasonal Updates: Ability to update promotions and events quickly.
  • Ad Strategy Alignment: Keeps the site optimized for new campaigns.
  • Business Growth Adaptation: Adds new services or content as businesses evolve.
  • SEO Monitoring & Refreshes: Maintains visibility as algorithms and competitors change.
Understanding OP + SEO Pricing

Pricing depends on the work, time, and resources needed. If unsure, an RFP is recommended.

  • Basic Website: For small businesses or home service providers. Includes design, SEO, listings, and management.
  • Complex Websites: For multi-location businesses or 25–30+ pages with advanced integrations.
  • Duda E-Commerce or Large Websites: Includes Duda setup, 35+ pages, and e-commerce integrations.
  • Specialized Websites: For universities, banks, or highly regulated industries — requires a custom RFP.